Case 1: Niche Coffee Brand
Strategy: Launched #CoffeeArtChallenge with 5 micro-influencers.
Result: 2M+ views in 3 weeks, 200% sales boost for offline stores.
Case 2: Fitness App
Strategy: Posted “1-Minute Home Workouts” with app download links.
Result: 15% conversion rate, 60% lower CAC.
Case 3: Kids’ Toys
Strategy: Parent-focused “Playtime Moments” videos.
Result: $5,000+ in sales from one video; 40% of comments asked “Where to buy?”
Key Takeaways:
Target hyper-specific audiences (not broad demographics).
Leverage UGC to cut production costs.