TikTok’s recommendation algorithm updates monthly, with 2024 focusing on user retention time and interaction depth.
New Algorithm Logic:
Videos must capture attention in the first 3 seconds (watch time weight increased by 30%).
Comment engagement (especially long comments) now matters more than likes.
Optimization Tips:
Start with suspense: “Guess what happened?”
Ask questions in captions: “Would you choose A or B?”
Use trending BGMs + challenge hashtags (e.g., #ForYouPage).
Case Study: A beauty brand boosted watch time from 12% to 45% with a “3-second transformation” video, gaining 10K+ followers in a week.
Action Step: Audit your video’s first 3 seconds today!
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