Step-by-Step Guide:
Objective Selection:
Followers: Target women aged 18–35 (beauty accounts).
Sales: Direct to website, target high-income audiences.
Creative Tips:
Use vertical videos (9:16) with product highlights in first 3 seconds.
Add CTAs like “Shop Now” or “Learn More”.
Budgeting:
New accounts: Test 10–20/day on different creatives.
Mature accounts: Run 50–100 campaigns for 3–5 days.
Case Study: A clothing brand reduced CPM from 8to3, achieving 1:5 ROI with Promote.